Doja Winery

Our Story — The Story of Prokupac.

Doja Winery does not merely produce wine — it creates experiences.
Situated on the southern slopes of Mount Jastrebac, within a unique microclimate, Doja thrives on land that has nurtured authentic Serbian wines for centuries. Today, it proudly stands as the leading ambassador of the Prokupac grape and a pioneer of the new generation of Serbian wineries — defined by clear vision, top-tier enological expertise, and profound respect for the soil it grows from.

At elevations between 330 and 450 meters, across more than 10 hectares of carefully tended vineyards, every grape is hand-picked and meticulously selected. The focus lies on indigenous varieties — Prokupac and Tamjanika — which in Doja’s cellar are transformed into wines of exceptional purity, complexity, and elegance.
Even international varieties gain a unique personality here, shaped by the same attention to detail, respect for terroir, and instinct for balance.

Guided by the belief that Serbian land, climate, and tradition can produce wines of global significance, Doja crafts labels that are precise in expression, powerful in structure, and refined in finish.
In its state-of-the-art winery built in 2021, modern technology meets artisanal craftsmanship, yielding wines of remarkable minerality, fruit character, and impeccable balance.

Doja is setting new standards — with its wines now featured on the wine lists of prestigious restaurants and bars across Europe. Its Prokupac is already regarded as a benchmark for the variety in international circles, while numerous national and global awards stand as further proof of its excellence.

Yet, what truly sets Doja apart is not only quality — but emotion.
In every drop, Doja celebrates the revival of forgotten varieties and the future of Serbian winemaking, wrapped in a tone of contemporary elegance.

Doja does not follow trends. Doja celebrates Serbian terroir — in its most elegant form.