Founded in 1955, Prokupac Company stands as one of the pillars of Serbia’s spirits industry.
With nearly 270 million liters of brandy and liqueurs produced, it has become the largest producer of strong alcoholic beverages in the Balkans.

Rooted in a blend of folk recipes and modern technology, Prokupac preserves the spirit of Serbian tradition through its renowned brands — exported across Europe, America, and Australia.

Over the decades, the company has won more than 10,000 awards and medals, including the prestigious title of “Absolute Champion of Quality of the 20th Century” in the plum brandy category.

Every bottle of Prokupac brandy is a tribute to the land it comes from — rich, bold, and authentic, just like Serbia itself.